Global Messaging Security Market Trends, Forecast | 2035
The distribution of revenue growth in the messaging security market is a clear indicator of the major technological and strategic shifts occurring within the industry. A detailed breakdown of the Messaging Security Market Growth Share by Company demonstrates a significant migration of spending from traditional on-premises appliances to cloud-native solutions, as well as an emerging battle between incumbent Secure Email Gateways (SEGs) and innovative, API-driven approaches. While the overall market is expanding robustly, the companies capturing the largest slices of this new growth are those best aligned with the cloud-first, ecosystem-centric model of modern IT. The market's potential for expansion remains vast, with strong forecasts supporting this trend. The Messaging Security Market size is projected to grow USD 43.94 Billion by 2035, exhibiting a CAGR of 11.46% during the forecast period 2025-2035. Understanding how this growth is being allocated among competitors is crucial for identifying which security philosophies and deployment models are winning the trust and budgets of enterprises as they navigate an increasingly perilous digital communication landscape, where a single malicious email can lead to a catastrophic enterprise-wide breach.
A substantial portion of the market's growth share is being captured by the dominant cloud productivity platform providers, most notably Microsoft. With the near-ubiquitous adoption of Microsoft 365 in the corporate world, Microsoft's native security offering, Defender for Office 365, has become the baseline for millions of organizations. Microsoft effectively captures growth by making its security tools an easy-to-enable, integrated part of the platform. Furthermore, the company has a powerful upsell strategy, encouraging customers to move from basic security included in lower-tier plans (like E3) to more advanced threat protection, investigation, and response capabilities available in its premium E5 license. This strategy allows Microsoft to organically grow its security revenue from its massive installed base, consolidating a significant share of new market spending. Google follows a similar, albeit smaller-scale, strategy within its Google Workspace ecosystem. This platform-native approach represents a formidable challenge to third-party vendors, as the convenience and perceived cost savings of an all-in-one solution are highly attractive, particularly for small and medium-sized businesses that may lack dedicated security teams and complex requirements.
Despite the dominance of platform vendors, specialized security companies continue to capture a significant and valuable portion of the market's growth, particularly within the mid-to-large enterprise segment. Leaders like Proofpoint and Mimecast sustain their growth by catering to organizations with lower risk tolerance and more complex security and compliance needs. These companies successfully argue that their dedicated focus, superior threat intelligence, and more advanced features—such as granular Data Loss Prevention (DLP), sophisticated impersonation detection, and integrated security awareness training—provide a level of protection that native tools cannot match. Their growth comes from new customer acquisitions who are dissatisfied with native security, as well as from expanding their footprint within existing accounts by cross-selling additional modules like archiving, compliance, and cloud security. More recently, the fastest-growing segment of the market belongs to the new wave of Cloud Email Security Supplements (CESS). Vendors like Abnormal Security are experiencing hyper-growth by offering API-based solutions that augment, rather than replace, native security like Microsoft's. They focus on what traditional gateways miss, like vendor email compromise and internal account takeovers, thus capturing net-new budget and a rapidly growing share of the market's expansion.
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